MI FRIENDS consists of a former alliance of more than 70 international project partners with a clear emphasis on German companies and research institutes. The project is focused on the entire value creation chain in the field of mobile media and covers the following areas:

• 33 % content and service providers
• 33 % technology
• 15 % receiver producers
• 15 % business models and user research
•  4 % others
   

Interdisciplinary cooperation of national and international companies, public and private broadcasting, telecommunications and research as well as the inclusion of innovative medium-sized firms guarantee success and promising results by active interaction of the relevant companies in this future-oriented market.