Targets

MI FRIENDS tests and explores a new media technology with consequent inclusion of national economical as well as business management oriented questions as well as the explicit consideration of social and cultural aspects. The securing of future chances of the medium-sized media companies is a special emphasis.
 
A target of the project is to gain experience relating to technologies, business models and user requirements to support the commercial launch in Germany. The different questions always focus on the human being as a user of media in all consideration.